Austin Goff and his team of fellow employees at Boom City Fireworks are literally selling fireworks around the clock this holiday season.

Robert Long|DTT

American Fireworks and American Events Tents, located in Walls, has put a spark in the local economy and it's not just limited to the season around the Fourth of July or New Year's holidays.

It's a celebratory season year round with tents for rent for special activities, but fireworks are primarily sold during the busy holiday season.

This season, the company is busier than ever.

The company's latest venture, Boom City Fireworks, is hard to miss on U.S. Hwy. 61 with its giant marquee and brightly-colored building.

The fireworks warehouse, one of the largest in the Mid-South, features more than 300 different varieties of fireworks, from sparklers to large shells housed in a 17,000 square-foot warehouse.

"It was in a tent for 48 years before we opened this building two months ago," said Austin Goff, sales representative for Boom City Fireworks, owned by American Fireworks CEO Dale Wilson.

"We opened the doors for the first time on June 2," Goff said. "We have DeSoto County and Mississippi's biggest selection of fireworks."

Beginning today, the fireworks business began staying open 24 hours a day.

Stephanie Wilson is the daughter of Dale Wilson, who is respected and well-known in the fireworks industry.

Wilson, treasurer for the company, said Boom City is a testament to how the fireworks industry has grown.

In fact, the retail fireworks business is booming and American Fireworks is one of the largest retail fireworks companies in the southeastern United States.

"We import our fireworks from China and sell them in three states," Wilson said.

For his part, Dale Wilson said the family business has grown leaps and bounds.

"We've been at this location for 48 years and we were operating out of a large tent," Wilson said. "Now, we have the largest market share in the Mid-South."

Wilson said the company owns the license to the name "Boom City" in three states.

The new Boom City building on U.S. Hwy. 61 is the largest retail store in the Mid-South.

"This is the only one in the Mid-South area that is open 24 hours a day," Wilson said, adding the business began selling fireworks 24 hours a day this past Thursday. "That's in case, someone wants to come in and buy some fireworks at midnight. We'll be open."

Robert Lee Long is Community Editor for the DeSoto Times-Tribune. He may be contacted at or at 662-429-6397, Ext. 252.

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